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Algorithmic Allegory

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Algorithms used by the various search engines are pretty clever things and they keep moving the goal posts. The new parameters incorporate Latent Semantic Indexing, commonly referred to as LSI. The percentage of keyword density was the ultimate SEO tool at one time. Not so much now, however. When keyword density was calculated manually, website content was written as a background to support some well-chosen, strategically placed keywords. Single keywords now need to be dense enough to achieve sufficient rankings and, to optimize this concept, employing SEO software makes much more sense.

Latent Semantic Indexing focuses on structure and utilizes thematic structure centered around synonyms which appear in the content of websites. The person at the forefront of the LSI /SEO strategy is Charles Heflin who wrote ‘The Master Plan’, providing a definitive guide to the benefits of LSI marketing. The company, Applied Semantics, is not new, the concept has been around for a long time and Google took over the company, Applied Semantics, in 2003. This whole idea is based around the CIRCA technology which has been attributed with imitating human thought patterns. Adsense incorporates this CIRCA technology resulting in more objective advertising campaigns.

Keyword targeting was based on how often certain words were used in a text. This is no longer relevant and does not achieve the previous ranking it once enjoyed. Search engines now require synonyms to be alluded to, similar to the advertised subject. One of the key factors here is learning how to make full use of the search engines, such as Google. Typing ‘phrase’ into Google after the word you are seeking brings up a number of words in bold, considered by Google to be semantically linked words to the one you are searching for.

A thesaurus, however, would not be appropriate as these are determined by search engines rather than a thesaurus. The key is proficiency in expression, based on the ‘vector space model of document classification’ – or, in simpler terminology, the pattern of the text based on the position of the words. Latent Semantic Indexing relies on using statistics to identify which words are used in similar contexts, revealing their relevancy to the whole text. This important new concept, while important to search engines, takes time to write into articles and websites. This is why it is more and more important to use software for search engine optimization. One particularly useful piece of software is the Dupe-Free Pro which has an integral LSI button and analyses the density percentage of every LSI term.




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Driveing Traffic To My Web Site News

Can Online Video Marketing Rescue Businesses from Google's Panda & Penguin ... - San Francisco Chronicle (press release)


PR Web

Can Online Video Marketing Rescue Businesses from Google's Panda & Penguin ...
San Francisco Chronicle (press release)
Many traditional techniques of gaining rank position and driving web traffic have become redundant. This has caused businesses worldwide to re-evaluate their SEO and web strategies. Director of Melbourne Video Production, David Jenyns explains how ...
How To Do SEO and Beat Google Panda and Google PenguinBusiness 2 Community

all 46 news articles »

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"Conversion Rate" Marketing: The Whole Point Behind Driving Traffic to Your ... - Huffington Post (blog)


"Conversion Rate" Marketing: The Whole Point Behind Driving Traffic to Your ...
Huffington Post (blog)
The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer. You might be able to drive 100000 visitors to your site, but your efforts aren't worth ...

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Memorial Day getaway gets going for DC area drivers - Washington Post


Memorial Day getaway gets going for DC area drivers
Washington Post
As you approach the toll plaza, tune your radio to WTMC (1380 AM) for traffic reports. Before starting your trip, check the Delaware Department of Transportation Web site, www.deldot.gov, for traffic conditions. My new nominee for big trouble spot on ...

and more »

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"Mr. Checkpoint" Preps for Holiday Weekend DUI Checks - NBC Los Angeles


"Mr. Checkpoint" Preps for Holiday Weekend DUI Checks
NBC Los Angeles
“We have people all over the state telling us where these checkpoints are, sending us pictures,” said Devermont, whose Twitter feed, text alerts and website alert motorists to DUI checkpoints. Devermont, who comes from a family of attorneys, ...

and more »

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Save Money, Improve Fuel Economy, Enjoy Driving More at FrugalDriver.com - PR.com (press release)


Save Money, Improve Fuel Economy, Enjoy Driving More at FrugalDriver.com
PR.com (press release)
The website is called Frugal Driver http://www.frugaldriver.com/ and is the creation of long-time automotive journalist Todd Kaho. “I've always been an efficient driver, but I really started refining my frugal driving techniques when gas prices first ...

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