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Algorithmic Allegory

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Algorithms used by the various search engines are pretty clever things and they keep moving the goal posts. The new parameters incorporate Latent Semantic Indexing, commonly referred to as LSI. The percentage of keyword density was the ultimate SEO tool at one time. Not so much now, however. When keyword density was calculated manually, website content was written as a background to support some well-chosen, strategically placed keywords. Single keywords now need to be dense enough to achieve sufficient rankings and, to optimize this concept, employing SEO software makes much more sense.

Latent Semantic Indexing focuses on structure and utilizes thematic structure centered around synonyms which appear in the content of websites. The person at the forefront of the LSI /SEO strategy is Charles Heflin who wrote ‘The Master Plan’, providing a definitive guide to the benefits of LSI marketing. The company, Applied Semantics, is not new, the concept has been around for a long time and Google took over the company, Applied Semantics, in 2003. This whole idea is based around the CIRCA technology which has been attributed with imitating human thought patterns. Adsense incorporates this CIRCA technology resulting in more objective advertising campaigns.

Keyword targeting was based on how often certain words were used in a text. This is no longer relevant and does not achieve the previous ranking it once enjoyed. Search engines now require synonyms to be alluded to, similar to the advertised subject. One of the key factors here is learning how to make full use of the search engines, such as Google. Typing ‘phrase’ into Google after the word you are seeking brings up a number of words in bold, considered by Google to be semantically linked words to the one you are searching for.

A thesaurus, however, would not be appropriate as these are determined by search engines rather than a thesaurus. The key is proficiency in expression, based on the ‘vector space model of document classification’ – or, in simpler terminology, the pattern of the text based on the position of the words. Latent Semantic Indexing relies on using statistics to identify which words are used in similar contexts, revealing their relevancy to the whole text. This important new concept, while important to search engines, takes time to write into articles and websites. This is why it is more and more important to use software for search engine optimization. One particularly useful piece of software is the Dupe-Free Pro which has an integral LSI button and analyses the density percentage of every LSI term.




Country Web Traffic Specific links

Country Web Traffic News

Is Internet Explorer On the Way Out? Not So Fast! - PCWorld (blog)


RedOrbit

Is Internet Explorer On the Way Out? Not So Fast!
PCWorld (blog)
NetApplications weighs its data against an Internet Traffic by Country table from the CIA, inflating market share for countries that are more active on the Web. Again, both approaches have benefits and drawbacks. A country with lots of Internet users ...
Chrome Browser Usage Artificially BoostedPC Magazine
Is Internet Explorer Or Chrome The Most Popular Browser?RedOrbit
Google Chrome Becomes World's Most Popular Web BrowserSearch Engine Watch
Sci-Tech Today -NDTV
all 136 news articles »

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How America Became an Automobile Nation - Huffington Post (blog)


How America Became an Automobile Nation
Huffington Post (blog)
Traffic was a breeze. And the air was (relatively) clean. Today, such vehicular pleasures can rarely be duplicated in America, especially in its larger cities. Upon whose shoulders can we lay blame -- at least much of it -- for the loss of these ...

and more »

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Top Internet Marketing Tools Section Added to MarketersBlackBook.com - Seattle Post Intelligencer


Top Internet Marketing Tools Section Added to MarketersBlackBook.com
Seattle Post Intelligencer
The team at Marketer's Black Book provide consulting services about how a website can recover from the recent Google changes as well as how to overcome many of the challenges a website owner faces with building consistent website traffic.

and more »

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Web helps Upper Peninsula stores bolster hometown success - The Jackson Citizen Patriot - MLive.com


The Jackson Citizen Patriot - MLive.com

Web helps Upper Peninsula stores bolster hometown success
The Jackson Citizen Patriot - MLive.com
QuickTrophy, whose Marquette building is barely a block away from Lake Superior, is using the Web to market trophies, medals and plaques around the country. Getz's Clothing Store, about 10 blocks away in downtown Marquette, is one of the top ...

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Bahrain Air Traffic Recovered in First Quarter After Decline - Bloomberg


Bahrain Air Traffic Recovered in First Quarter After Decline
Bloomberg
Total passengers rose 12 percent in the period to 2.06 million, the country's civil aviation authority said on its website. Cargo increased 5 percent to 91799 tons. Passenger traffic fell 12 percent in 2011 and cargo volume by 13 percent, the authority ...

and more »

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