Welcome to Market Research Guide
Uae Construction Industry Market Research Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Competitor Analysis
from:The assessment of the weaknesses and strengths of potential and current competitors done by companies to gain a strategic insight into the mind of competitor is termed as Competitor analysis in the language of marketing. This analysis is used to identify threats and opportunities by in depth understanding of key competencies, strengths, weaknesses and unique selling proposition of the rivals in the business. Such analysis begins with competitor profiling that serves to coalesce all relevant sources of analyzing your competitor into a framework for effective and efficient strategy formulation, implementing strategies, monitoring the progress and making adjustments as needed. Competitor analysis is a strategic element and essential component of a corporate strategy.
The methodology involves many steps, which are presented as follows:
Competitor Matrix
This is the first and the most important step. If done carefully the Competitor Matrix step alone can accelerate your processes in a big way. The matrix consists of following elements:
Definition of your industry which involves the nature and scope of the industry
Determination of other players or competitors in the area
Determination of your prospective customers are and their expectations
Determination of the factors of success in the industry
Approximate rating of the key success factors of all competitors
Competitor profiling
The competitor profiling is the second step and its strategic rationale cannot be ignored as superior knowledge of rivals is a legitimate source of competitive advantage. Profiling provides an objective analysis of a competitor’s projection in the market and separates strong rivals from weak ones. It is generally observed that those firms that practice systematic and advanced competitor profiling have a significant advantage and because of its success comprehensive profiling capability is rapidly becoming a core competence required for successful competition.
Media scanning
A study of competitor's ads can reveal much more about competitors believe about marketing and his target market than any conventional quantitative or qualitative research tool. Any key change in rival’s advertisement or advertising budget should be carefully noticed as these changes very precisely reflect a change in rival’s strategy. So a tactical study of advertising strategy of rival should be done to extract as much information to gain a business advantage.
New competitors
New competitors enter into the market whenever there is unmet demand or high profits in the existing market. These new competitors should be carefully watched and monitors as they can pose a significant threat to your market segment. The product should always be kept in lines with the existing market demands and customer loyalty should be built so that customers are not weaned away from the company on arrival of new provider.
Uae Construction Industry Market Research Specific links
Uae Construction Industry Market Research News
GCC construction opportunities valued at $500bn - Emirates 24/7
 ArabianBusiness.com | GCC construction opportunities valued at $500bn Emirates 24/7 Despite grappling with challenges and delivery issues related to current projects, major opportunities in the construction sector remain prevalent in Saudi Arabia, Qatar, Abu Dhabi and Iraq in 2012, according to the newly released Deloitte Middle ... Construction opportunities valued at US$ 500 billion in GCC GCC offers construction projects worth $500bn |
Major construction opportunities valued at US$500 billion in GCC, finds ... - Business Intelligence Middle East (press release)
 Business Intelligence Middle East (press release) | Major construction opportunities valued at US$500 billion in GCC, finds ... Business Intelligence Middle East (press release) Cemented as a trusted advisor to a large number of clients throughout the Middle East construction industry and supply chain entities, Deloitte is uniquely positioned in this report to analyze the impact of the global financial crisis on the GCC ... |
Global Construction Industry Industry - MarketWatch (press release)
Global Construction Industry Industry MarketWatch (press release) The global outlook series on the Construction Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report acquaints the reader with the industry's changing dynamics and provides brief ... |
Head of the UAE Delegation to Rio+20 Chats about Outcomes - Triple Pundit
 Triple Pundit | Head of the UAE Delegation to Rio+20 Chats about Outcomes Triple Pundit By Raz Godelnik | May 22nd, 2012 0 Comments An important producer of natural gas and oil, the United Arab Emirates (UAE) has become known in the last decade for its growing efforts to fight climate change and advance the use of clean energy. |
AME Info, Abu Dhabi, United Arab Emirates, real estate briefs - Chicago Tribune
AME Info, Abu Dhabi, United Arab Emirates, real estate briefs Chicago Tribune QATAR CONSTRUCTION SEEN TOPPING MOST WITH 12.5 percent GROWTH: According to a report by Commercialbank Capital, construction market in Qatar is expected to outperform many developed economies by averaging a growth rate of 12.5 percent a year in this ... |