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Current Market Research For Tropical Fish Article
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Quantitative marketing research
from:When research techniques that are quantitative are applied in the marketing field then it is called Quantitative marketing research. The basics of the Quantitative marketing research technique lie both in the view (positivist) of the world, and the marketing viewpoint that is considered modern. It is based on the premise that marketing is where a seller and the buyer reach an agreement through an interactive process based on the marketing "four Ps" which are: Product, Price, Place (location) and Promotion.
Just like any other method of social research, quantitative research also involves constructing questionnaires and devising scales which are used to gauge public sentiment about product or service. People respond to these surveys or the respondents are asked to complete the survey and questionnaire. The results obtained are used by marketers to understand the needs of consumers in the marketplace. They then act upon the feedback to create strategies and marketing plans.
The research process has following five steps:
Definition of the Problem. : In this step a problem statement is made and important aspects of the situation are underlined.
Research Design. At this step, the questionnaire and survey is designed to conduct the research. The methodology is selected and the venue, timing and procedure for the administration of the survey are determined.
Collection of relevant data. At this step an endeavor is made to gather all relevant data from primary and secondary sources. The data can be collected via e-mail, telephone or internet.
Data Analysis. The collected data is analyzed by experts to identify the problems and trends. The findings are compiled in suitable form for better understanding.
Report Writing and presentation: The final step is to present the analyzed data in a form that can be easily comprehended and understood by the managers. The data can be summarized in graphs or flowcharts for comprehensive understanding.
Generally, people who are experts in quantitative research have social science background. They might have their degrees in Psychology, Economics or Sociology. These studies by their academic nature have borrowed techniques from the physical sciences that are designed in order to obtain data for natural and physical objects but these sciences inherently lack the ability to answer questions related to human behaviour, perceptions, future behaviour.
While conducting quantitative research it should be remembered that, it is practically impossible to cover the entire consumer spectrum .Therefore the sample population used for conducting the survey or interview should be carefully chosen so that final result truly represents the problems.
Current Market Research For Tropical Fish Specific links
Current Market Research For Tropical Fish News
Nearly 2000 fish species traded in US tropical aquarium market - Mongabay.com
Nearly 2000 fish species traded in US tropical aquarium market Mongabay.com The study reviewed import records in the US for one year (2004-2005) and found that over 11 million wild tropical fish from 1802 species were imported from 40 different countries. While the number of fish species targeted surprised researchers, ... |
ICRISAT and ICAR partner to build climate resilient agriculture - fnbnews.com
ICRISAT and ICAR partner to build climate resilient agriculture fnbnews.com The International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) and the Indian Council of Agricultural Research (ICAR) have called to adopt new measures to tackle the growing climate-related risks and constraints that prevail in rural ... |
Chinese tropical city highlights national income disparity - Chicago Tribune
Chinese tropical city highlights national income disparity Chicago Tribune SANYA, China (Reuters) - A central government plan to create a high end tourist industry on the tropical Hainan island has delivered a much-anticipated surge in economic growth, but it has also widened the wealth gap between rich and poor that Beijing ... |
VIDEO: Hawaii Island food self-sufficiency study explained - Big Island Video News
 Big Island Video News | VIDEO: Hawaii Island food self-sufficiency study explained Big Island Video News The baseline study was prepared for the County Department of Research and Development by the University of Hawaii at Hilo Geography and Environmental Studies Department and Island Planning. The principal authors were Jeffrey Melrose and Dr. Donna ... |
Mustang Media: "Mexico, the place you thought you knew" - my.hsj.org
Mustang Media: "Mexico, the place you thought you knew" my.hsj.org Maybe go snorkeling with tropical fishes? Or go Zip Lining in the florescent jungles of Mexico. You can enjoy a nice day of shopping and exploring the streets. Maybe even try new foods…Mexico amazes people every day with its amazing architecture and ... |