Welcome to Email Marketing Guide
Email Marketing Singapore Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
5 Tips For Successful Email Marketing For Small Businesses
from:If you own an online business and you work well with services and products then you already know that email marketing is one of the most important techniques of marketing. Whatever you do, either hiring a professional or doing it yourself, you need to enhance the results you get from your business’ marketing efforts and this can happen by sending out bulk emails to well targeted groups and individuals. Especially if you are a small business, this is even more crucial because it could be your main means of direct communication with your existing and potential clients. A few tips to bear in mind that can help your campaign are:
1. Lists: You have to track down all the groups and people who could be interested in your niche and products, as well as create a subscription list for your existing clients and those who visited your website and are interested probably in doing business with you. If you have good software that maintains and updates lists, that could be really easy.
2. Use the right text: HTML or plain text both actually depending on what is your strategy. HTML looks definitely more professional and gives you more possibilities in design, however some email services don’t allow some users to read HTML so plain text should be also included, or given as an alternative, so as that your emails don’t end up in the trash can even before they are read.
3. Templates: If you use some kind of software or if you are searching online, email marketing templates should be something you should find in abundance. Having multiple templates helps you create some very professional looking emails that can be enhanced with images or even multimedia and sent to subscribers or potential clients generating good results. Creativity is something you should have in mind, and the variety of templates can ensure that.
4. Feedback : Giving the customers the chance to rate the products and your services though the email campaign can prove to be a great plus for your company, because people will understand that you value their opinion and that you are interested in making your business better through their comments and reviews. This shows a certain professionalism that people will appreciate.
5. Personal Tone: This is important, especially for small businesses. Since you are not a colossal business of hundreds of employees, you can use some personal and very approachable tone to make an impression on the user and reader. Using the name of the recipient and writing in a friendly tone is something that people like, because it seems personalized and well targeted both professional and personal. If you can do some follow-up it would truly help because in this case clients see a one on one communication which makes them feel more at ease, and more valued.
There are no big secrets in email marketing, but if you do everything right following the rules and using your creativity and personal instinct and tone, you can make your small business thrive.
Email Marketing Singapore Specific links
Email Marketing Singapore News
Singapore's low taxes lure Trafigura - Financial Times
 Financial Times | Singapore's low taxes lure Trafigura Financial Times Trafigura is not alone: BHP Billiton, the world's largest mining company by market capitalisation, is to close its coal and iron ore marketing hub in the Dutch city of The Hague and relocate senior traders to Singapore this year. |
Experian CheetahMail and Movable Ink give marketers unparalleled real-time ... - MarketWatch (press release)
Experian CheetahMail and Movable Ink give marketers unparalleled real-time ... MarketWatch (press release) NEW YORK, May 3, 2012 /PRNewswire via COMTEX/ -- Experian® CheetahMail®, the leading global technology services provider of integrated email, social, mobile and display marketing, today announced that clients now have the ability to display real-time, ... |
2012 PromaxBDA Promotion, Marketing & Design Awards Finalists Announced - Sacramento Bee
2012 PromaxBDA Promotion, Marketing & Design Awards Finalists Announced Sacramento Bee By PromaxBDA LOS ANGELES, May 23, 2012 -- /PRNewswire/ -- Recognizing the best and brightest in promotion, marketing and design, PromaxBDA is pleased to officially announce finalists for the 2012 PromaxBDA Promotion, Marketing, and Design Awards, ... |
QuickMobile Launches New Analytics Dashboard to Equip Event Marketers with ... - Sacramento Bee
QuickMobile Launches New Analytics Dashboard to Equip Event Marketers with ... Sacramento Bee By QuickMobile VANCOUVER, British Columbia, May 23, 2012 -- /PRNewswire/ -- Event marketers and organizers now have access to better data to improve event logistics and planning, and measure the success of their meetings with the release of ... |
John Fearon talks about backing up the entire web with Dropmysite, Asia's ... - e27
John Fearon talks about backing up the entire web with Dropmysite, Asia's ... e27 South-African born and Singapore-based, his earlier professional years were spent in internet marketing and e-commerce, providing consulting and services in the travel and entertainment sectors, including for Hilton Hotels UK. |