Welcome to Article Marketing Guide
Sports Marketing Article Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
How to Write Good Questionnaires
from:To have good rate of response and to improve the validity of research, it is important that the questionnaires are well prepared and well constructed. The following points should be kept in mind to design and structure an effective questionnaire.
The questionnaire should be kept short
Complicated and long questionnaires greatly reduce chances of receiving a good response from the participants. Therefore they should stick to the very useful or relevant information needed and any extra questions related to secondary, supplementary or data that is unnecessary should be discarded.
The questionnaire should be carefully targeted
An effort must be made to find out the most appropriate people, because it is very much possible that entire purpose this exercise be defeated if the participants ignore the rest o the questions, if they fail to understand the initial questions answer the questionnaire. It is better to inform the target people by phone or email before sending the questionnaire.
The anonymity question of the participants should be addressed
If the questionnaire contains personal or sensitive questions, the respondents should be convinced that all answers will be kept confidential.
Incentive for answering
An incentive is an important component to motivate people to respond so some token gift should be offered to the respondents. If that is not possible than respondents should be provided with survey results.
Polite reminders
Polite reminders should be sent to the respondents so that they can answer the questionnaire. But it should be kept in mind those reminders do not irritate the respondents.
Language should be kept simple
Questions should be in an unambiguous yet simple language so that they are instantly understood. Jargons or abbreviations which may not be known to some of the target sample should be completely avoided.
Don’t make it too informal or formal
Use of “standard”, neutral grammar and vocabulary should be done while writing a questionnaire.
Questionnaire should be interesting
To grab the reader’s attention, the questionnaire should be interesting. The relevant questions will immediately seek to involve a respondent with the questionnaire, and respondents are more likely to finish the entire questionnaire.
Leading questions should be avoided
The questions which are leading or seeking to invoke a particular response should be avoided.
Using open-ended questions should be avoided
Personal questions that require a more sensitive and personal answers from the respondents should be avoided as answering such questions is tedious both for the respondents and the analyzers.
Sports Marketing Article Specific links
Sports Marketing Article News
Leading Sports Marketing Agency Partners With IC Places to Give Customers Direct Access to Book Athletes and Celebrities
LOS ANGELES, May 4, 2012 /PRNewswire/ -- IC Places Inc. (ICPA.PK), IC Places, Inc. is pleased to announce it has formed a strategic partnership with AthletePromotions.com to offer www.icplaces.com ...
Read more...Sports Company Creates Tee and Offers Support to Students on a Mission for Peace Through Soccer
HILLSBOROUGH, N.C., May 22, 2012 /PRNewswire/ -- When three UNC students from three different religions became friends while playing soccer, they decided to put their talents and passion to use for a good ...
Read more...URI students mentioned in Sports Institute article possess valid degrees
By Kathleen McKiernan kmckiernan@ricentral.com institute.jpg SOUTH KINGSTOWN – On Friday, April 13, 2012, an article in The Narragansett Times raised questions regarding the existence of a MBA and physical education master’s degrees program coordinated through the Institute for International Sport on the University of Rhode Island. A recent interview with Dr. Robert B. Turcotte, former ...
Read more...Discoveries into perception via popular magic tricks
Researchers have unveiled how and why the public perceives some magic tricks in recent studies that could have real-world implications in military tactics, marketing and sports.
Read more...New University of Miami Agent Policy Might Be Too Strict: A Fan’s Opinion
The University of Miami football team is no stranger to controversy as of late and as a Hurricanes fan I agree that there needs to be something done to limit the distractions. However, new regulations just released by the University regarding contact between agents and student athletes may be a step that is taken in vain and may just end up blowing up in the University's face.
Read more...